Build More Than a Partnership.
Build a Legacy.
TAFi works with organisations that believe sport can create lasting social impact. Together we create authentic partnerships that celebrate inclusion, inspire communities and deliver measurable outcomes.
Our partners are collaborators, not sponsors.
Not one-night
Measurable
outcomes
Community-rooted
Reach & influence
Four reasons the most thoughtful organisations
choose TAFi.
We’re built for the long game, for the people and organisations who measure success in lives shifted, doors opened and stories that stay with you long after the applause.
01
Stand for something real
We’re built for the long game, for the people and organisations who measure success in lives shifted, doors opened and stories that stay with you long after the applause.
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02
Be seen where it matters
Reach athletes, governing bodies, community leaders, media and decision-makers not once a year, but through every meaningful moment of the season.
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Impact you can point to
Back programmes that widen the doors of athletics and receive honest, evidenced reporting on the lives they change.
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Built for the long walk
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Brands today need
authentic stories,
not advertising.
TAFi helps organisations connect with communities through genuine impact while strengthening ESG commitments and demonstrating meaningful social responsibility.
- Authentic brand storytelling
- Inclusive brand positioning
- Long-term social impact
- Community engagement
- Meaningful employee engagement
- Premium networking opportunities
Partnerships that deliver
measurable ESG impact.
TAFi helps brands demonstrate measurable Environmental, Social and Governance outcomes through inclusive sport, with the reporting to prove it.
01
Inclusion
Championing the athletes, coaches and communities whose stories are too often left in the margins.
Sustainability
Lighter events, kinder supply chains, cleaner logistics, designed with the sport’s future in mind.
Community
Programmes that stay after the finish line, leaving clubs, coaches and young people stronger than we found them.
Measurement
Honest reporting on reach, engagement and outcomes, the numbers, and the humans behind them.
- Example partnership metrics
- 01Diverse athlete engagement
- 02Community participation
- 03Carbon footprint reduction
- 04Volunteer impact
- 05Audience reach
- 06Inclusion outcomes
Choose the shape.
We'll build the depth.
01
Strategic Brand Partner
A multi-year relationship woven through everything we do from the awards evening to the quiet work on the ground.
- Let's talk about this
Event Partner
Take a place at our Awards, Forums, Summits and Leadership evenings rooms designed to move the sport forward.
- Let's talk about this
Community Partner
Fund the grassroots programmes and coaching pathways that shape the next generation of British athletics.
- Let's talk about this
Innovation Partner
Prototype the products, tools and ideas that make our sport more open with athletes in the room from day one.
- Let's talk about this
Pilot Collaborations
Let's build something together.
TAFi welcomes innovative pilot collaborations with forward-thinking organisations bounded, measurable, and designed to grow.
- 01 Limited-edition inclusive athletics apparel
- 02 Sustainable event merchandise
- 03 Athlete testing & product development
- 04 Joint sustainability workshops
- 05 Community engagement campaigns
- 06 Inclusive sports technology pilots
- 07 Accessibility innovation projects
- 08 Educational programmes for young athletes
For ESG & Sustainability Teams
Helping ESG teams create real, reportable impact.
- 01 Demonstrate measurable social impact
- 02 Improve ESG reporting
- 03 Support diversity & inclusion objectives
- 04 Engage employees through volunteering
- 05 Create authentic storytelling
- 06 Build community trust
- 07 Deliver sustainability initiatives through sport
Value Chain
From boardroom to community
Step 01
The ambitions, ESG priorities and stories your team is trying to tell.
Step 02
A programme we design together patient, honest, made for the long walk.
Step 03
The athletes, coaches, families and clubs whose lives it touches.
Step 04
Reporting your board can lean on and stories your people will remember.
Connect with the people
shaping athletics.
TAFi actively builds relationships across the athletics ecosystem partners gain access to athletes, coaches, governing bodies, charities, universities, brands and community leaders.
- 01UK Athletics events
- 02British Athletics Championships
- 03Leadership Forums
- 04Community athletics events
- 05Regional athletics meetings
- 06Other sports networking events
Numbers tell one part
of the story.
What our partners say.
the governing body are ‘delighted to support’ the event, which promises to celebrate the sport being ‘the most inclusive in the world’.
“We hope to amplify the good work being done by the track and field community up and down the UK and are excited to lend our voice to the TAFi team who we’re in no doubt will deliver a top tier event later this year.”
“These awards shine a light on the diversity and inclusion that make the sport so inspiring, celebrating the people whose passion and commitment drive it forward. “At The Ivy, we share that belief in the power of difference, it’s what helps us create exceptional food, service and atmosphere for everyone who walks through our doors.”
“These talented individuals serve as inspiring role models for others who may follow in their footsteps, and we are proud to celebrate and champion such diversity in our great sport as we work to grow opportunities for everyone to experience athletics and running, and to enable all to reach their full potential in what is an inclusive sport where everyone can flourish.”
Our Partnership Process
Six steps from conversation to legacy.
01
Discovery Conversation
We listen. Your ambitions, ESG priorities and community goals lead.
02
Partnership Design
A bespoke framework of events, community, storytelling, measurement.
03
Pilot Collaboration
A defined, testable initiative to prove impact and refine together.
04
Launch
Public activation with athletes, media and community at the centre.
05
Measure Impact
Transparent reporting against agreed outcomes and ESG indicators.
06
Grow Together
Multi-year commitments that compound value for everyone involved.
Final Word
The future of athletics is more inclusive.
Let's build it together.
We’re looking for organisations that want authentic partnerships, measurable impact and a genuine commitment to inclusion not simply logo placement.
- Start the conversation
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