About TAFi
The Premier Track and Field Inclusion Awards Ceremony
TAFi Awards is the UK’s most inclusive track and field awards ceremony, founded by Joel Campbell and Michael Facey to celebrate every contributor to the athletics community.
As the first comprehensive track and field inclusion awards show recognising the sport’s complete ecosystem, TAFi shines a spotlight on the coaches, officials, physiotherapists, administrators, and media professionals who make athletics the world’s most inclusive sport.
Our Mission: Celebrating Track and Field Excellence Beyond the Track
While elite athletes capture headlines, TAFi Awards recognises that track and field success depends on an entire community of dedicated professionals. Our athletics awards ceremony celebrates the unsung heroes who sustain and develop the sport at every level, from grassroots coaching to international competition management.
Our Mission: Celebrating Track and Field Excellence Beyond the Track
While elite athletes capture headlines, TAFi Awards recognises that track and field success depends on an entire community of dedicated professionals. Our athletics awards ceremony celebrates the unsung heroes who sustain and develop the sport at every level, from grassroots coaching to international competition management.
Partners & Sponsors
Media Partners
Community support
Our Mission: Celebrating Track and Field Excellence Beyond the Track
Our mission is to address critical gaps in sports recognition – no other track and field awards ceremony celebrates the sport’s incredible inclusivity and community spirit in its full eco system, making TAFi the most comprehensive track and field awards show in the industry.
Coaches are minority ethnics
0
%
Disabled participation monthly
0
%
Females hold senior leadership roles
0
%
Athletes from lower-income homes
0
%
The Ultimate Track and Field Awards Experience
TAFi will deliver a world-class awards ceremony experience for up to 100 attendees including athletes, legends, sponsors, and key stakeholders at a prestigious London venue. Our contemporary track and field celebration features:
- Star-studded entertainment with contemporary artists and musical performances
- Comedy excellence from popular stand-up comedians
- Professional hosting by renowned presenters
- Comprehensive coverage with red carpet interviews and social media content from the world of entertainment
Why TAFi Awards Matters to the Athletics Community
The inaugural TAFi Awards in November 2025 represents a ground-floor opportunity to be part of a movement that celebrates the true spirit of Track and Field. It is more than one night – it’s a movement to make athletics a model of inclusivity and inspiration.
Experience the future of athletics recognition at TAFi Awards - where every contribution to track and field excellence is celebrated.
Meet the team
Co-Founder
Joel Campbell
With over two decades in and around the business of front line sports, lifestyle and entertainment journalism, Joel Campbell has harnessed experience that allows him to move seamlessly from the business of solely reporting on global sport to influencing sport and the delivery of sport at every level. Determined to tell the stories of those whose voices have been subdued, the foundation of Joel’s work is always underpinned by an inherent responsibility to help foster an egalitarian environment wherever possible. An author, documentary maker and co-founder of BCOMS, an independent organisation helping to develop the next generation of sports media professionals through its Masterclass programmes, TAFI is the next step in his journey to bring about positive social cohesion.
Co-Founder
Michael Facey
Founder of Sports media agency Nuffin'Long TV, Founder & CEO of Digital Design & Data Analytics company Facemasters. Founder & CEO of chairitable foundation Help Mental Health CIC | Michael is Digital Data Expert with over 10 years of experience in journalism, video production, and digital design.
A stellar background in events across the sports and entertainment sectors, understanding the link between fitness and wellbeing and passionate about helping brands connect authentically with their audiences.
A stellar background in events across the sports and entertainment sectors, understanding the link between fitness and wellbeing and passionate about helping brands connect authentically with their audiences.
Lorna Dwyer
Currently Senior Athlete Support Co-ordinator (Olympics) & Equality Diversity & Inclusion Lead at UK Athletics. Lorna celebrates 19 years at UK Athletics this year.
She has operational experience in supporting British Athletics World Class Programme athletes into and beyond their most successful European, World & Olympic Games.
She has operational experience in supporting British Athletics World Class Programme athletes into and beyond their most successful European, World & Olympic Games.
Karen Forbes
An experienced Event Manager with a passion for track and field athletics and a love of sport in general. Holding a wealth of logistical experience within British Athletics working on the UK's track and field world class televised events.
Karen has skills in project management, in particular, athlete logistics. A decade of Major Events experience, Olympics, World Championships in Athletics 2017 Visa Entry Manager. Including World Indoor and European Indoor Championships, London Marathon and Cross-Country events. Recently the World Athletics Indoor Championships 2024, Glasgow.
Karen has skills in project management, in particular, athlete logistics. A decade of Major Events experience, Olympics, World Championships in Athletics 2017 Visa Entry Manager. Including World Indoor and European Indoor Championships, London Marathon and Cross-Country events. Recently the World Athletics Indoor Championships 2024, Glasgow.
Co-Founder
Joel Campbell
With over two decades in and around the business of front line sports, lifestyle and entertainment journalism, Joel Campbell has harnessed experience that allows him to move seamlessly from the business of solely reporting on global sport to influencing sport and the delivery of sport at every level. Determined to tell the stories of those whose voices have been subdued, the foundation of Joel’s work is always underpinned by an inherent responsibility to help foster an egalitarian environment wherever possible. An author, documentary maker and co-founder of BCOMS, an independent organisation helping to develop the next generation of sports media professionals through its Masterclass programmes, TAFI is the next step in his journey to bring about positive social cohesion.
Co-Founder
Michael Facey
Founder of Sports media agency Nuffin'Long TV, Founder & CEO of Digital Design & Data Analytics company Facemasters. Founder & CEO of chairitable foundation Help Mental Health CIC | Michael is Digital Data Expert with over 10 years of experience in journalism, video production, and digital design.
A stellar background in events across the sports and entertainment sectors, understanding the link between fitness and wellbeing and passionate about helping brands connect authentically with their audiences.
A stellar background in events across the sports and entertainment sectors, understanding the link between fitness and wellbeing and passionate about helping brands connect authentically with their audiences.
Lorna Dwyer
Currently Senior Athlete Support Co-ordinator (Olympics) & Equality Diversity & Inclusion Lead at UK Athletics. Lorna celebrates 19 years at UK Athletics this year.
She has operational experience in supporting British Athletics World Class Programme athletes into and beyond their most successful European, World & Olympic Games.
She has operational experience in supporting British Athletics World Class Programme athletes into and beyond their most successful European, World & Olympic Games.
Karen Forbes
An experienced Event Manager with a passion for track and field athletics and a love of sport in general. Holding a wealth of logistical experience within British Athletics working on the UK's track and field world class televised events.
Karen has skills in project management, in particular, athlete logistics. A decade of Major Events experience, Olympics, World Championships in Athletics 2017 Visa Entry Manager. Including World Indoor and European Indoor Championships, London Marathon and Cross-Country events. Recently the World Athletics Indoor Championships 2024, Glasgow.
Karen has skills in project management, in particular, athlete logistics. A decade of Major Events experience, Olympics, World Championships in Athletics 2017 Visa Entry Manager. Including World Indoor and European Indoor Championships, London Marathon and Cross-Country events. Recently the World Athletics Indoor Championships 2024, Glasgow.
Co-founder
Joel Campbell
With over two decades in and around the business of front line sports, lifestyle and entertainment journalism, Joel Campbell has harnessed experience that allows him to move seamlessly from the business of solely reporting on global sport to influencing sport and the delivery of sport at every level. Determined to tell the stories of those whose voices have been subdued, the foundation of Joel’s work is always underpinned by an inherent responsibility to help foster an egalitarian environment wherever possible. An author, documentary maker and co-founder of BCOMS, an independent organisation helping to develop the next generation of sports media professionals through its Masterclass programmes, TAFI is the next step in his journey to bring about positive social cohesion.
Co-Founder
Michael Facey
Founder of Sports media agency Nuffin'Long TV, Founder & CEO of Digital Design & Data Analytics company Facemasters. Founder & CEO of chairitable foundation Help Mental Health CIC | Michael is Digital Data Expert with over 10 years of experience in journalism, video production, and digital design.
A stellar background in events across the sports and entertainment sectors, understanding the link between fitness and wellbeing and passionate about helping brands connect authentically with their audiences.
A stellar background in events across the sports and entertainment sectors, understanding the link between fitness and wellbeing and passionate about helping brands connect authentically with their audiences.
Lorna Dwyer
Currently Senior Athlete Support Co-ordinator (Olympics) & Equality Diversity & Inclusion Lead at UK Athletics. Lorna celebrates 19 years at UK Athletics this year.
She has operational experience in supporting British Athletics World Class Programme athletes into and beyond their most successful European, World & Olympic Games.
She has operational experience in supporting British Athletics World Class Programme athletes into and beyond their most successful European, World & Olympic Games.
Karen Forbes
An experienced Event Manager with a passion for track and field athletics and a love of sport in general. Holding a wealth of logistical experience within British Athletics working on the UK's track and field world class televised events.
Karen has skills in project management, in particular, athlete logistics. A decade of Major Events experience, Olympics, World Championships in Athletics 2017 Visa Entry Manager. Including World Indoor and European Indoor Championships, London Marathon and Cross-Country events. Recently the World Athletics Indoor Championships 2024, Glasgow.
Karen has skills in project management, in particular, athlete logistics. A decade of Major Events experience, Olympics, World Championships in Athletics 2017 Visa Entry Manager. Including World Indoor and European Indoor Championships, London Marathon and Cross-Country events. Recently the World Athletics Indoor Championships 2024, Glasgow.
Celebrating underreported groups from around the world
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Contact Information
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Phone
+44 (0) 7961 169 933
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Address
Track & Field Inclusion Awards
200a Pentonville Road, UK
N1 6FF